Premium Feature | Available to Platinum & Diamond Plan Sellers
What is Omnisend?
Omnisend is an email and SMS marketing platform built for ecommerce businesses. It gives you tools to:
- Send marketing emails and SMS campaigns
- Create automated customer journeys
- Grow your subscriber list with popups and signup forms
- Segment customers based on shopping behavior
- Recover abandoned checkouts
- Track campaign performance and engagement
The integration with Big Cartel allows your customer and order data to sync automatically into Omnisend so you can start marketing without manually importing contacts or purchase history.
What Omnisend can help you do
Omnisend helps you market your shop more effectively by giving you tools to:
- Send newsletters and promotional campaigns
- Recover abandoned checkouts automatically
- Welcome new subscribers with automated emails
- Recommend products based on customer behavior
- Grow your email list using popups and forms
- Create SMS marketing campaigns
- Segment customers into targeted groups
- Build landing pages for product launches or promotions
You can also use Omnisend’s drag-and-drop editor to create professional-looking emails without coding experience.
Omnisend Pricing
Omnisend offers both free and paid plans.
Free plan
- Up to 250 subscribers
- 500 emails per month
Paid plans
Omnisend also offers paid Standard and Pro plans with:
- Higher email sending limits
- More advanced marketing features
- Expanded SMS capabilities
- Additional automation tools
Pricing scales based on the number of subscribers in your audience.
Big Cartel plan requirements
The Omnisend integration is available only for shops on:
- Platinum plans
- Diamond plans
You’ll also need an active Omnisend account to connect the integration.
What syncs between Big Cartel and Omnisend
When connected, Big Cartel automatically syncs data to Omnisend, including:
- Customer information
- Historical order data
- Future orders
- Subscriber opt-ins from checkout
- Purchase behavior for segmentation and automations
This automatic sync allows you to create targeted campaigns and automated workflows without manual imports.
What doesn’t sync
Some settings and content are managed entirely within Omnisend and do not sync from Big Cartel, including:
- Email campaign designs and content
- Popup and signup form designs
- Landing page settings
- Automation setup and workflows
- Big Cartel email notification settings
Important: If you enable automations in Omnisend (like abandoned checkout emails or shipping notifications), disable the matching Big Cartel notifications to avoid customers receiving duplicate emails.
Key features
Omnisend includes several tools to help grow your business:
Email & SMS marketing
Reach customers across multiple channels with campaigns and automated messages.
Automations
Create workflows for:
- Welcome emails
- Abandoned checkout recovery
- Order follow-ups
- Promotional sequences
Drag-and-drop email builder
Design professional marketing emails without coding.
Smart segmentation
Group customers based on:
- Purchase history
- Subscriber activity
- Shopping behavior
- Engagement levels
Lead capture tools
Grow your audience with:
- Popups
- Signup forms
- Landing pages
- Interactive “Wheel of Fortune” discount popups
Checkout opt-in checkbox
Customers can subscribe to your marketing emails directly during checkout.
Product picker
Add product recommendations directly into campaigns and emails.
Common use cases
Big Cartel sellers commonly use Omnisend for:
- Growing email lists with popups and signup forms
- Sending newsletters about new product drops
- Recovering abandoned checkouts
- Promoting seasonal sales and launches
- Sending welcome emails to new subscribers
- Segmenting VIP or repeat customers
- Creating landing pages for launches or collections
- Running SMS marketing campaigns
FAQs
Will my customer data sync automatically?
Yes. Historical orders and customer data sync automatically to Omnisend after connecting your shop.
Can I use both Big Cartel emails and Omnisend emails?
Yes, but you should disable duplicate email types in Big Cartel if you plan to send those same messages through Omnisend. Otherwise customers may receive duplicate emails.
Is Omnisend free?
Yes. Omnisend offers a free plan for up to 250 subscribers and 500 emails per month, with paid plans available as your audience grows.
How do customers subscribe to marketing emails?
Customers can subscribe through:
- A checkout opt-in checkbox
- Popups and signup forms created in Omnisend
Key Benefits
- Automatic Data Sync: Your existing customer data and order history are automatically synced to Omnisend—no manual imports required.
- Multi-Channel Marketing: Reach customers through email campaigns and SMS text messages.
- Easy-to-Use Editor: Create professional-looking emails with the drag-and-drop editor.
- Powerful Automations: Set up abandoned checkout recovery, order confirmations, welcome emails, and more.
- Smart Segmentation: Target specific customer groups with personalized offers.
- Marketing Opt-In at Checkout: A convenient checkbox at checkout allows customers to subscribe to your marketing communications.
- Beautiful Lead Capture Tools: Access a vast library of free pop-ups, signup forms, and landing pages to grow your email list, including interactive elements like the Wheel of Fortune pop-up that lets customers spin for discounts.
Tips for Maximizing Your Email Marketing
- Start with a Welcome Email: Create an automated welcome email to greet new subscribers and introduce them to your brand.
- Recover Abandoned Checkouts: Set up abandoned checkout automations to remind customers about items they left behind.
- Segment Your Audience: Group subscribers based on purchase history, location, or interests to send more relevant content.
- Test Your Emails: Use A/B testing to see which subject lines, content, and send times perform best.
- Monitor Your Analytics: Regularly check your email performance to understand what's working and what needs improvement.
- Implement Lead Capture Tools: Use Omnisend's library of pop-ups and signup forms to grow your email list. The interactive Wheel of Fortune pop-up, for example, lets customers spin to win discounts while subscribing to your emails.
- Create Landing Pages: Build dedicated landing pages for specific promotions or product launches without any coding knowledge.
Getting Support for Omnisend
For questions or issues specifically related to using Omnisend features:
- Visit Omnisend's Support Center.
- Contact Omnisend's customer support team directly through their platform.
For questions about the connection between Big Cartel and Omnisend, contact Big Cartel's support team.