A Checkout Built for Better Conversion
- 5 October 2023
- ByBig Cartel
- 5 min read
With the focus often on the design of your shop (colors, fonts, etc.) or the logistics of creating products and shipping out orders, your online store’s checkout flow may be the last thing on your mind. That’s cool, we’ve been thinking about it on your behalf. Big Cartel has added refinement and features to keep your customers cruising towards that order confirmation page.
Here’s how Big Cartel has optimized your checkout experience:
Expanded payment methods, including popular “buy now, pay later” options
Fewer clicks to get from cart to completed checkout
Custom domains throughout checkout
Autofill customer payment info when possible
Discount field earlier in checkout
View order summary and total earlier in checkout
Combine your Big Cartel shop with Stripe as a payment processor for their minimal checkout experience, which looks right at home on your site. And now Stripe includes the option to offer more than just credit card processing for your customers. Your store can offer a “buy now, pay later” (or BNPL) option like Afterpay. More than 70% of businesses using BNPL report higher conversions, bigger average order value, and more customer acquisitions. Stores using Stripe will automatically have Afterpay/Clearpay switched on (if located in Australia, Canada, France, Italy, New Zealand, Spain, United Kingdom, or the United States), or you can change up the options from your Stripe admin.
And the good news keeps on coming: Apple Pay and Google Pay are now automatically switched on when you connect a Big Cartel store to Stripe, and Microsoft Pay is also available with a few quick clicks in your Stripe admin.
We won’t get too deep in the weeds on this, but market research shows that a shopper is more likely to complete their purchase if there are fewer clicks from “Add to cart” to “Your order is complete.” So we’ve taken a fresh look at our checkout flow and streamlined the whole process.
With our old checkout, your customer would start in your store, then switch to a checkout.bigcartel.com URL. Not a big deal, but it was a small detail that stood in the way of some functionality like getting your products added to Google Shopping, or following a shopper via Meta Pixel all the way from social post to order completion.
Now your custom domain will persist as the URL from your storefront all the way through order confirmation. It opens the door for better integrations, and it’s a more cohesive experience for your brand.
When you use Stripe as your payment processor, their technology assists shoppers as they complete purchases and autofills payment details as possible. The result is a quicker checkout that reduces roadblocks for your customer as they place their order.
Shoppers like to know exactly what they’ll be spending in your shop as soon as possible. So we’ve moved up the order summary, discount field, and order total near the top of the checkout page. Your customers don’t have to scroll or wait and wonder if they’re comfortable with the final price. Instead, they know the details upfront and can confidently move forward with the purchase.
We’re rolling out the new checkout to Big Cartel stores starting now. There’s nothing you need to do on your side, except make sure that your store is connected to Stripe if you’d like to access Afterpay or other specific payment options.
5 October 2023
Words by:Big Cartel