Meet the Cartel: indikidual
- 21 March 2022
- ByBig Cartel
- 2 min read
Welcome back to our interview series Meet the Cartel, a spotlight on Big Cartel shop owners. For today's installment, say hello to Syreeta Johnson of indikidual, a children's clothing brand out of London, England.
I have always loved design and studied textile design at Leeds University. Upon graduating I worked as a buyer for various high street fashion stores, such as TopShop. When I had my daughter in 2010, I noticed a real lack of colourful, unisex, organic clothing for her, so I decided to start indikidual.
I really like the look of the shop and also found it really easy to use from the start. It's also very easy to change the look of the shop and just seems to work really well!
My most popular items are anything with the banana print. This was the first print I designed back in 2012.
The All Over Melon Print Sweatshirt.
It's really simple and modern. It really shows off the clothing and is easy for the customer to navigate.
Check out the Neat theme for your own Big Cartel shop.
The Bulk Edit option, it's great when launching a new collection and switching everything to "Active."
School run, answering emails, followed by school run again! The highlights are visiting the factory in India and also designing the new collections, but that doesn't happen every day.
My children inspire every collection. When my daughter loved karate we had a karate themed collection. They both love drawing and often have great ideas for new prints.
Seeing children in my clothes makes me really proud.
I think I totally underestimated all the other things you do when you run your own business, for example: planning warehouse space, packing, shipping and logistics. I don't think I really thought too much about those things when I set up indikidual but I quickly had to learn. By doing everything myself I have learnt a lot.
Start with a few items and grow organically.
Tacos from our local favourite Homies on Donkeys.
Shopping vintage homewares from Homeplace.
Watching City of Ghosts on Netflix with my kids.
indikidual.com and @indikidual on Instagram, Facebook, and Twitter.
21 March 2022
Words by:Big Cartel