Meet the Cartel: Studio Joo
- 30 November 2021
- ByBig Cartel
- 2 min read
Welcome back to our interview series Meet the Cartel, a spotlight on Big Cartel shop owners. For today's installment, say hello to Elaine Tian of Studio Joo, a ceramicist out of Brooklyn.
After studying Sculpture at Art School and pursuing my Masters in Design, I worked as a graphic designer for many years. I see ceramics as where my background in visual art and design disciplines meet. My work combines sculpture (form/materials), design (function), and drawing (mark-making). Ceramics also enables me to deepen my interest in both food and interior design.
This was a no-brainer. Big Cartel is easy to use and highly customizable. It's a perfect selling platform for small businesses like mine.
My altered tumblers and serving bowls. They make perfect wedding and housewarming gifts! My lamps have also sold well, primarily to interior design and architecture firms to use in their projects.
I use Luna because I like a clean, easy-to-navigate shop. It works well with my product photos.
Check out the Luna theme for your own Big Cartel shop.
The "copy product" feature is a big time-saver.
I'm in my Brooklyn studio 9-6 every weekday and usually half a weekend day. I like to get all my packing and shipping over and done with, so I usually tackle that first. Then it's either throwing at the pottery wheel or glazing pieces for firing. I split my studio time between ceramics and painting. Did I mention I'm a painter, too?? www.elainetianart.com
There is inspiration everywhere, but I get a lot of ideas from my travels. Nature, architecture, and typography are the most consistently inspiring to me.
I was raised in Sydney, Australia, and left a promising career in magazine publishing to move to NYC. It wasn't easy, but I'm proud that I took the risk. Another big leap of faith was getting my own studio, which happened about 7 years ago. I'm still here and have no regrets!
TIME. Working with clay is a test of patience... the process is long (clay prep, throwing, trimming, drying, firing, glazing, then firing again, etc.) and many things can and do go wrong at any of those stages. On top of the production of goods, there is also the marketing, paperwork, photo shoots, etc. At least Big Cartel makes shop updates easy and efficient!!
Reading on my subway commute home from the studio, followed by a glass or two of red wine with dinner. And just like that, I am unwound.
Keep a consistent brand in terms of your voice (captions, blurbs, etc.) and product photography.
I would most likely still be working as a graphic designer.
Ooooh, let's do music! Currently on heavy rotation are:
SAULT (Untitled, Black Is)
Helado Negro (Far In)
The Beths (Jump Rope Gazers)
studiojoo.com and @studiojoo on Instagram.
All photos of Elaine are by Doug Young.
30 November 2021
Words by:Big Cartel