Pinterest Tag

Integrating the Pinterest Tag with your Big Cartel shop transforms your marketing efforts, all without needing to dive into any code. Just by entering your Pinterest Tag ID, we seamlessly connect your shop to a suite of advanced Pinterest marketing features.

This connection opens up a new set of marketing help for you, allowing you to track how users interact with your shop after engaging with your Pinterest ads. You'll have the power to craft more personalized marketing campaigns, discover what truly resonates with your audience, and accurately gauge the effectiveness of your ads.

This streamlined approach not only enhances your visibility on a platform known for its high purchase intent but also drives more targeted traffic to your shop, increasing sales through strategic insights. With Big Cartel, leveraging Pinterest's unique ecosystem becomes an intuitive part of growing your business.

Features

The Pinterest tag can allow you to do the following:

Track and Optimize Conversions: Measure actions like signups, purchases, and more to see how well your Pinterest campaigns are performing.
Campaign Performance Insights: Get detailed analytics on how users interact with your pins and optimize based on data.
Audience Building for Retargeting: Collect data to create custom audiences for targeting users who have interacted with your shop.
Conversion Tracking: Monitor events like page visits, add-to-cart, and completed purchases to assess campaign effectiveness.
Access to Pinterest Analytics: Leverage Pinterest’s analytics tools to gain insights into customer behavior and make data-driven decisions.
Support for Dynamic Retargeting: Re-engage visitors who viewed products in your shop with personalized ads.
Verified Merchant Program Integration: Helps you become a verified merchant on Pinterest, giving your pins a credibility boost.

Heads up!
We integrate with Pinterest Tag for tracking conversions; the Pinterest API for Conversions is not supported.
The type of events tracked with Pinterest depends on your plan. Read more about our supported Pinterest events by plan.

Details

Price: Free
Requirements: Big Cartel account on a paid plan +
Pinterest Business account and advertiser account
Developer: Big Cartel
Support: Big Cartel and Pinterest

Pinterest Tag Setup

Before you set up the Pinterest tag, you’ll need to:

Log in to your Pinterest business account.
Click the Business Hub menu in the top left corner.
Under Business, click Conversions.
Click Get Started.
Select connection source: Pinterest tag only.
Since we are not currently an integrations partner, you’ll go with the manual setup.
You’ll land on the code page. Instead of copying the code, you’ll just copy the Pinterest Tag ID in the top right corner of the page.

Add the Pinterest Tag to your Big Cartel shop

Head over to the Account page in your Big Cartel admin and scroll down to the Advanced Analytics section.
Click Edit Advanced Analytics and paste the copied Pinterest Tag ID into the Pinterest Tag field.
Click Save and you are all set.

Product Pins

After your Pinterest Tag is setup, you may also want to consider uploading your products to Pinterest as product Pins. Product Pins are specially formatted to let people who are browsing on Pinterest know that they're shoppable. They contain a product title and description, as well as pricing and availability info.

While this step is optional, uploading your product catalog as Pins allows you to promote them across Pinterest as shopping ads. You can find a walkthough on uploading your product catalog here. We make it super easy by providing the right file format that Pinterest expects so your product catalog syncs automatically with Pinterest after you’ve set it up.

Here’s the format:

Using a Big Cartel URL:
https://myshop.bigcartel.com/pinterest.xml
Using a custom domain:
https://www.mycustomdomain.com/pinterest.xml

Again, while not required, adding your catalog is recommended if you want to place shoppable ads on Pinterest.

Supported Events

Here are the supported events by plan type on Big Cartel. To get the best integration and conversion reporting in Pinterest, you'll want to upgrade to our Diamond plan.

Event	Purpose	Platinum	Diamond
Pagevisit	Viewed a page	✅	✅
Search	Searched for a keyword (if search is enabled on your shop)	❌	✅
Addtocart	Added item to cart	❌	✅
Checkout	Completed checkout	✅	✅

Heads up!
Pinterest supports a more limited set of events compared to Facebook and Google Analytics. As it pertains to e-commerce, Pinterest only supports page visits, add to cart, completing checkout. Facebook and Google offer more robust events such as tracking beginning checkout, adding shipping info and adding payment information. You can read about their events on the Pinterest help site.