Shareable Carts: Let Customers Share Their Shopping Lists

What it is

Shareable Carts is a feature that adds a shareable link to your shop's cart page, making it easy for you and your customers to share a shopping cart with products. When someone clicks the shared link, it automatically recreates the exact cart with all products and quantities intact.

How it works

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When a customer adds items to their cart, a shareable link appears on the cart page. This link works like a snapshot, capturing the exact products and quantities in the cart at that moment.

  • On desktop:

    Customers can click to copy the link to their clipboard

  • On mobile:

    Tapping the share button opens their device's native share sheet for easy sharing across apps

Benefits for your shop

Share Cart opens up exciting possibilities for your business:

  1. Recommend product sets:

    Create the perfect combination of products and share a single link instead of multiple product pages.

  2. Simplified group shopping:

    Customers can easily share their potential purchases with friends, family, or anyone involved in the buying decision.

  3. Enhanced marketing:

    Combine Shareable Carts with discount codes to create compelling promotional offers. Diamond plan sellers can use automatic discounts for an even smoother customer experience.

  4. Quick wishlist solution:

    While not a traditional wishlist, customers can save cart configurations to revisit or share later.

Using Share Cart

  1. Requirements:

    • Your shop must be using the latest version of your template

    • At least one item must be in the cart for the share link to appear

    • Works with all templates except Netizen

  2. For sellers:

    • Add desired products to cart

    • Use the share link to create product bundles or recommendations

    • Include the link in your marketing materials, social media, or email newsletters or even in 1:1 communication with customers

      • Note: Buyers will have to begin checkout to be able to apply discounts or see automatic discounts apply to their cart

  3. For shoppers:

    • Add products to cart

    • Click/tap the share button on the cart page

    • Share the link through their preferred method

Tips for maximum impact

  • Create product bundles:

    Curate complementary products that work well together and share the cart link in your marketing materials.

  • Combine with discounts:

    • Diamond plan sellers: Set up automatic discounts that apply when customers use your shared cart links

    • Platinum plan sellers: Share cart links along with promotional codes for special offers

  • Streamline customer service:

    When customers ask for product recommendations, send them a pre-configured cart instead of multiple links.

Important notes

  • This feature is available to all Big Cartel sellers at no additional cost.

  • Cart links capture the cart state at the time of sharing. Any changes made to the cart afterward won't be reflected in previously shared links.

  • The system checks for product availability and stock levels when someone uses a shared link.

  • Cart links are based on product and product variant IDs. So if you remove products from your shop and re-add them, they will have a new ID and existing links will not work to add that item

Get started

Share Cart is automatically enabled for your shop if you're using a supported template. There's no setup required – it just works! Start sharing product combinations today to create a better shopping experience for your customers.

Note: Make sure you're using the latest version of your template to access this feature. The Netizen template is currently not supported.

Shareable link FAQs

We're here to answer common questions about how our shareable links feature works!

The cart respects real-time inventory - unavailable items won't be added

Make sure you're using the latest theme by checking the Template tab in your Design area. Once your template is updated, no additional setup is needed—it’s automatically enabled as part of the latest themes.

Sorry, this feature is built into the themes and cannot be turned off.

Yes, automatic discounts apply when cart conditions are met.

Yes! We’ve recently added a utm_source=share_cart query string parameter to all shareable cart links in storefront shops. This allows you to track link usage through any connected analytics tools, such as Google Analytics. The utm_source=share_cart parameter is automatically added to the end of the shareable cart URL. When a customer clicks the link, the parameter is sent to your analytics tool, helping you track how many visitors are coming to your store from a shared cart link.

Have questions?

Our support team is available Monday - Friday from 8am-6pm EST.