Netizen in Action

At Big Cartel, we offer 12 free ecommerce templates, and we could never pick a favorite. We love them all, of course! But right now, especially after some recent improvements, we’re head over heels for Netizen. “I’ve fallen in love with our Netizen template after our latest round of updates. The template is so quirky and fun,” says Trevin, Big Cartel’s Chief Product Officer, who leads the team that designs all of our shop templates.

Don’t just take it from Trevin. Netizen is a bold, retro-inspired template with playful details and a high-energy vibe. It displays your products in a straightforward way but has standout details like gradients and big banner images with optional overlays. A shopping experience that’s effortless yet never dull—a winning combo. 

Whether you’re looking for the perfect ecommerce website template to launch your shop or you’re considering leveling up your brand with a new look, here’s a peek at some of the things we love about Netizen—both new features and original staples. And once you see it in action, you might just fall in love, too. All the images in our Netizen demo shop are courtesy of Big Cartel shop Uno+Ichi. 

So many style options 

With five preset styles to choose from, each with its own variations, you have even more freedom to make Netizen uniquely yours. We’re using the Earthy style option in our Netizen demo shop to make Uno+Ichi’s beautiful products pop (left), but we also love the soft pastel hits of Playful (right).

Spotlight your top collections on the homepage

The latest Netizen update introduced a featured categories section on the homepage to help you showcase product collections. You can display your categories with or without images—we chose to show off more product photos and use Netizen’s fun image overlay to add visual interest. 

Effective and engaging product displays

The photo-forward product display is great for showcasing items with a high level of detail. 

And if the stunning images aren’t enough reason to hit the ‘Buy’ button, the updated version of Netizen lets you display low stock warnings based on inventory levels. If a variant has low stock, a customizable message like “Only a few left” will appear, creating a bit of urgency for shoppers. Once the stock is replenished, the message disappears automatically. Learn more about limited inventory messaging here. 

Footer flexibility

Footers are valuable real estate to add more information about your shop and brand. Now you can add custom footer text—think copyright info, a slogan, or whatever else you want—without messing with code.

Even the design of these social icons lets Netizen’s big personality shine through. We’ve also added support for Twitch, BlueSky, and Threads, so your customers can follow you on even more social platforms. Just add your links in the admin panel, and they’ll appear in your shop’s footer. 

If you’re already using Netizen as your template and want the latest version, head to Shop Designer in your admin to update. 

Still looking for the right template? Explore the Netizen demo shop or browse our other templates.