Google Shopping Integration on Big Cartel

Overview

Google Shopping allows you to easily connect your Big Cartel store with the Google Merchant Center and Google Shopping, increasing your online visibility and driving more traffic and sales.

Why It's Important

This feature empowers you by providing a simple and effective tool to boost your shop's presence. Integrating with Google Shopping can significantly enhance the visibility of your products, leading to increased traffic and sales. It helps you reach a broader audience and grow your business effortlessly.

Who Can Use It?

This feature is available to all sellers on a paid plan.

Gold sellers can see Google Shopping as a sales channel on their account page and access information about the feature. However, you will need to upgrade to a paid plan to use it.

Key Benefits

Enhanced Visibility: Showcase your products on Google’s shopping platform and reach a larger audience.
Increased Traffic and Sales: Appear in both Google Search and the Google Shopping tab, driving more organic traffic.
Simple, Cost-Free Integration: Integrate without additional costs or third-party services.
Ease of Use: A streamlined setup process within Big Cartel makes connecting to Google Shopping simple.
Advertising Options: Set up Google Ads campaigns from your Google Merchant account to further extend your reach (Note: Google Ads fees apply).

How to Get Started

Step-by-Step Guide

Navigate to Sales Channels:
- Go to your Big Cartel account page.
- Select "Sales Channels".
- Choose "Google Shopping".
Access the App Page:
- Click on "Google Shopping" to open its app page.
- The app page includes setup instructions, integration details, and resource links.
Set Up Google Shopping:
- Click "Get Started" if you're on a paid plan, or "Upgrade" if you're on a free plan.
- Follow the connection wizard for authorization, account selection/creation, domain verification, and data feed attachment.
Manage Your Integration:
- View your Google Merchant Center account details and access your Google Merchant account page by clicking the button.
- Review the requirements checklist and update anything that is missing.
- Check for warnings/errors and follow provided links to resolve them.

Disconnecting your shop from Google Shopping

If you decide you no longer want to use the Google Shopping integration, click the disconnect button on your management page. This will revoke Big Cartel’s access to your Google account and disconnect your product feed, but it will not delete your Google Merchant account.

If you used an account you had created previously, you can delete the account from your Google Merchant admin. If you created the account with Big Cartel, please contact our support team if you wish to fully delete the account.

Troubleshooting Tips

In order for your products to be shown on Google Shopping, a few requirements must be met. If your products aren’t showing up, make sure that the following

Site Status: Make sure your site is live and not in maintenance mode.
Payment Method: You must have a payment method (Stripe or PayPal) connected and active. Check to make sure your payment account is in good standing if you are seeing any issues related to checkout.
Refund Policy: Ensure your refund policy is visible on your site and matches the one in on your Google Merchant account.
Product Feed: If your product feed has been removed from your Google Merchant account somehow, a link to reconnect will be available on your Google Shopping management page. Just click it once to reconnect.
Active and In Stock Products: Your products must be in stock and have an active status to appear on Google Shopping.

Conclusion

The Google Shopping Integration is a powerful tool to enhance your shop's visibility and drive more sales. By following the simple setup steps and managing the integration through your Big Cartel dashboard, you can reach a wider audience and grow your business. Upgrade to a paid plan if you're on the gold plan to unlock the full potential of this feature.